Scientific Director

Sotirios Karkalakos,

Professor, Department of Economics, University of Piraeus

Target Audience

The Course is aimed mainly at graduates of universities and technological institutes (AEI/TEI), business executives (and prospective executives), heads of human resources development departments, students of economics schools, and all those who follow developments in the field of business, Entrepreneurship and Business Administration.

Admission Requirements

Participants must have:

• Basic computer skills
• Internet access
• A personal email account

Delivery Method

The training is delivered exclusively by distance learning, using a dedicated digital learning platform. It is asynchronous distance learning with notes, which makes it particularly easy for working people to take part. This type of training is a flexible form of professional development, as there are no restrictions of time or place. It is based on the principles of open education and serves the needs of personalised learning.

Type of Certificate

Trainees who successfully complete the Course are awarded a Training Certificate by KEDIVIM of the University of Piraeus, together with a Supplementary Annex. If successful completion of the Course is not possible owing to discontinuation of studies or failure in the examinations, the trainee is awarded a Certificate of Attendance by KEDIVIM of the University.

See a sample of the certificate awarded here

Units

1. Introduction to the concept of entrepreneurship.
2. Purpose, characteristics and functions involved in creating a new business.
3. Identifying opportunities and successfully generating business ideas
4. What the Business Model is and why it must be validated by the customer in the market
5. Definition of Market Analysis and Feasibility Analysis
6. What is the difference between a business model and a business plan?
7. Channels for delivering the ‘value proposition’ to the customer.
8. Estimating a company's key quantitative figures
9. Sources of Financing
10. Building new business teams (Startup Teams)
11. Differences in presentation technique between the Business Model and the Business Plan – Pitches.
12. Final Assignment

Learning Outcomes

Upon successful completion of the Course, participants are intended to:

✔️ have understood the basic concepts involved in the process of creating a new business and the characteristics of startups that help achieve a profitable business model

have understood the concept of the business model and its key characteristics

have grasped how a start-up creates, delivers and captures value

✔️ have learnt how to seek out innovative ideas, how to translate these "ideas" into a business model and how to test its value in the market

have acquired skills in designing, testing and implementing a business model

identify in depth the sources of financing for start-ups

know the steps for setting up a start-up

Assessment

Learning outcomes are assessed through a final synthesis assignment of 700-1000 words, which is made available on specific dates and submitted to the Secretariat's email for grading. More specifically, participants are required to submit a final assignment on the topic "Evaluating a Business Opportunity". The evaluation will be carried out by developing a business model. In essence, each participant will need to

(a) choose an original business idea,

(b) evaluate it in the market (through initial contact with customers: a small market survey of 5 potential customers) and then

(c) draw up a business model explaining each of the nine building blocks of which it consists.

Discount Policy

The following discount categories apply:

1. GROUP A (-30%): persons with disabilities, unemployed persons, members of large families and families with three children, holders of a European Youth Card up to 30 years of age
2. GROUP B (-15%): Graduates and students of Greek or European institutions or schools (undergraduate and postgraduate), civil servants, military personnel and security forces
3. GROUP C (-10%): Re-enrolment of a trainee who has previously attended a different Course, or registration for at least 2 Courses of the same Cycle (with a common start date)

Please note that:

• Discounts are not cumulative.
• Each trainee may benefit from only one discount category.
• Participants entitled to a discount must submit the supporting documents that will be requested.

* For group registrations of more than ten (10) people, a 10% discount per trainee applies.

Course Fee after discount

Payment of Fees

Fees are payable in a single payment or in 2 equal instalments into the Special Account for Research Funds (ELKE) of the University of Piraeus (1st instalment upon registration, 2nd instalment no later than one month after the start date of the Course).

Failure to pay any instalment will result in the candidate's automatic exclusion from the remainder of the Course, the examinations and the award of the certificate.