AI and ChatGPT Applications for Business
Introduction
The training course “AI and ChatGPT Applications for Business” offers a modern, practical approach to the use of Artificial Intelligence in the business world. Through two months of distance learning, participants will become familiar with the fundamental concepts of Artificial Intelligence (AI) and understand its applications in key business areas such as customer service, process automation, marketing and content creation, while gaining hands-on experience with tools such as ChatGPT and Microsoft Copilot. The Course combines theoretical training with practical applications, with an emphasis on the needs of small and medium-sized enterprises and on strengthening their competitiveness.
The aim of the Course is to equip professionals, business executives, self-employed professionals and young entrepreneurs with the knowledge and skills needed to harness Artificial Intelligence in their business practices. By focusing on practical tools and real-world applications, the Course aims to show how AI can act as a driver of innovation, automation, more effective decision-making and an enhanced customer experience.
Scientific Director
Sotirios Karkalakos,
Professor, Department of Economics, University of Piraeus
Target Audience
The Course is aimed at professionals and executives of small and medium-sized enterprises, self-employed professionals, young entrepreneurs and university graduates who wish to acquire practical skills and applied knowledge of how to use Artificial Intelligence and generative AI tools (such as ChatGPT and Copilot) in business. It is also suitable for those who work, or wish to work, in the fields of digital marketing, customer service, content creation and the organisation of business processes with the help of innovative technological solutions. No previous programming experience is required, making the Course accessible to those from non-technical backgrounds as well.
Admission Requirements
Participants must have:
- Basic computer skills
- Internet access
- A personal email account
Delivery Method
Training is delivered exclusively through distance learning, using a dedicated e-learning platform. It combines synchronous and asynchronous distance learning with notes, which makes it particularly easy for working people to participate. This type of training is a flexible form of continuing education, as there are no restrictions of time or place. It is based on the principles of open education and meets the needs of personalised learning.
Type of Certificate
Trainees who successfully complete the Course are awarded a Training Certificate by KEDIVIM of the University of Piraeus, together with a Supplementary Annex. If successful completion of the Course is not possible owing to discontinuation of studies or failure in the examinations, the trainee is awarded a Certificate of Attendance by KEDIVIM of the University.
See a sample of the certificate awarded here
Units
Teaching/Thematic Unit 1: Introduction to Artificial Intelligence
5.2 Applications for developing social media strategies
Teaching/Thematic Unit 6: Content Creation
Learning Outcomes
Upon successful completion of the Course, participants will have acquired:
In-depth knowledge of the fundamental concepts, tools and technologies of Artificial Intelligence, with an emphasis on their applications in the business environment. Understanding of the ways in which AI can enhance customer service, decision-making and business productivity. Knowledge of the capabilities and limitations of generative AI tools, such as ChatGPT and Microsoft Copilot, in areas such as content creation, operational support and task automation. Understanding of the relationship between AI, marketing strategy and digital presence on social media. A theoretical foundation regarding the ethical dimension and challenges of using AI in business environments.
Participants will develop skills that enable them to:
Select and apply appropriate AI tools to support specific business functions (e.g. marketing, customer service, content management). Use tools such as ChatGPT proficiently to automate processes and produce tailored content. Analyse customer data and needs with the help of AI tools in order to design personalised services and experiences. Develop digital marketing strategies and social media campaigns using artificial intelligence. Design business workflows with an emphasis on automation and efficiency optimisation.
Upon completion of the Course, participants will be able to:
Apply AI technologies in business environments autonomously and critically, adapting solutions to the needs of each organisation. Integrate innovative technological practices into the strategy and operations of small and medium-sized enterprises. Collaborate in interdisciplinary environments to develop technological solutions that enhance competitiveness and the customer experience. Monitor and evaluate developments in the field of Artificial Intelligence, updating their knowledge and adopting good practices. Address the ethical and social issues arising from the application of AI in business in a professional manner.
Assessment
The learning outcomes are assessed through a final synthesis paper of 1,500-3,000 words, which is made available on specific dates and submitted to the Secretariat's email address for grading.
Discount Policy
The following discount categories apply:
- GROUP A (€280): students (undergraduate and postgraduate) of Greek or European institutions who have not yet completed the requirements for the award of their degree/postgraduate qualification, civil servants, members of the armed forces and security forces, persons with disabilities, unemployed persons, parents of large families or of three-child families and members of large (three-child) families, holders of the European Youth Card up to the age of 30
- GROUP B (€290): Re-enrolment of a trainee who has previously attended a different Course, or registration for at least 2 Courses of the same Cycle (with a common start date)
Please note that:
- Discounts are not cumulative.
- Each trainee may benefit from only one discount category.
- Participants entitled to a discount must submit the supporting documents that will be requested.
* For group registrations of more than ten (10) people, a 10% discount per trainee applies.
Course Fee after discount
|
Discount |
GROUP A |
GROUP B |
|
Course Fee |
280 € |
290 € |
|
1st instalment |
140 € |
145 € |
|
2nd instalment |
140 € |
145 € |
Payment of Fees
Fees are payable in a single payment or in 2 equal instalments into the Special Account for Research Funds (ELKE) of the University of Piraeus (1st instalment upon registration, 2nd instalment no later than one month after the start date of the Course).
Failure to pay any instalment will result in the candidate's automatic exclusion from the remainder of the Course, the examinations and the award of the certificate.
| Duration: | 2 Months / 26 Hours |
|---|---|
| ECTS: | 1 |
| Application Deadline: | 23/10/2026 |
| Start Date: | 02/11/2026 |
| Field of Study: | Technology & Informatics |
| Language: | Greek |
| Scientific Director: | Sotirios Karkalakos |
Educational Material
| Electronic Notes | |
|---|---|
| Videos |

