Social Media & the Economy
Introduction
Social media and the economy are two integral parts of the modern world that interact continuously. With the spread and growing use of social media, the way we communicate, interact and negotiate has changed dramatically. Businesses, professionals and consumers are looking for ways to harness this social contact and create economic value. Social media open up new prospects for advertising, promoting products and services, building communities and developing brand awareness. The training Course “Social Media & Economy” responds to this need, giving participants the opportunity to understand the link between social media and the economy, as well as the opportunities they offer for business growth and success.
The ultimate aim of the Course is to train participants through asynchronous distance learning. More specifically, the Course seeks to improve participants’ career prospects and position in the labour market by giving them the opportunity to learn about and become familiar with modern technologies and the possibilities offered by social media. Today, social media are the shop window of who we are and what we do; they build images and add credibility to a business, a service or a person. Communication has changed, and all of us – businesses and individuals alike – are called upon to change with it, to enter a new interactive environment and to engage, under new rules and practices, with companies, services, people, customers, voters and users. The Course “Social Media & Economy” provides an introduction to the world of social media, focuses on contemporary communication practices in the age of social networking, and presents rules and tactics for maximising the reach and impact of a message. This creates substantial benefits for society, as it enables the development of new skills, strengthens professional employment, promotes local businesses and creates opportunities for innovation and growth. A comparative advantage of the Course is the adaptation of the material to the needs of participants, two-way communication with the instructors, and the opportunity for the group to meet to resolve questions and work through examples.
Educational Material