Upon successful completion of the Course, participants will have:

Specialised and comprehensive knowledge in the fields of insurance science, statistics, economics and law relevant to the role and responsibilities of the insurance intermediary. Understanding of the institutional and regulatory framework (Solvency II, IDD, GDPR, AML, etc.) governing insurance distribution at national and European level. Basic theoretical understanding of the principles of behavioural science and consumer psychology with regard to risk management and financial decision-making. Understanding of the core functions of social insurance, as well as the complementarity of the public and private sectors. Basic knowledge of civil law, the concept of obligations and the contractual relationships between policyholders and insurance undertakings. Understanding of the structure and terms of the insurance contract. Clear knowledge of the principles of services marketing, personal branding and the use of digital tools. Understanding of the capabilities and limitations of modern digital tools and organisational software (CRM, Office), as well as the capabilities and limitations of artificial intelligence in the insurance sector.

Participants will develop skills that enable them to:

Apply appropriate techniques for approaching clients and selling insurance products based on needs analysis and behavioural profiles. Use statistical and risk analysis tools to support professional recommendations and to understand product pricing. Interpret the applicable regulatory provisions (e.g. IDD, Solvency II, AML, GDPR) and incorporate them into their professional practice. Draft, explain and evaluate insurance proposals or investment products with sound reasoning and financial accuracy. Analyse balance sheets and financial statements in order to assess clients’ financial position and propose suitable solutions. Apply basic principles of behavioural economics and psychology in communication and in the advisory process. Design and implement simple marketing and branding campaigns using digital communication and social media tools. Use software applications (MS Office, CRM) and introduce basic artificial intelligence concepts into everyday professional practice.

Interpret key legal texts, such as insurance contracts and terms. Analyse clients' position with regard to public and private cover, and propose supplementary solutions.

Upon completion of the Course, participants will be able to:

Act autonomously and responsibly as certified professionals in the field of insurance distribution, observing the institutional and ethical principles of the profession. Design and implement client-base development strategies based on real data, socio-economic conditions and personal professional goals. Collaborate effectively in interdisciplinary settings (economists, lawyers, technologists) to provide comprehensive insurance advice. Adapt to changing market, legal or technological conditions, demonstrating an ongoing commitment to professional development and lifelong learning. Handle sensitive matters responsibly, such as personal data, clients’ psychological vulnerability or social issues (health insurance, retirement, etc.). Design their own professional development strategy and adapt to the demands of a changing market environment.